A workshop on social media with the objective of providing advertisers, clients and marketers overview of how they can leverage the platform for business promotion has been scheduled for May 29 to 31 in Lagos.

Optimum Exposures, one of the country’s out-of-home companies in terms of innovation and market leadership, has broken yet another ground in making outdoor advertising measurable through verifiable data.

Claudine Moore, an American with African descent is the CEO of C.Moore Media whose expertise in media strategy, media relations, corporate communications, strategic positioning and branding are leveraged for both US and global initiatives on behalf of her clients and agencies. Moore who was on a business trip to Nigeria recently told BusinessDay in this interview that as Africa becomes the next destination, brands need to raise their visibility.

Your client, Arik Air seems to be one of the successful airlines in Nigeria, how do you intend to maintain the brand?

We are creating a robust and strategic communications platform that will bolster Arik Air’s position as Africa’s fastest growing airline. The communications platform includes traditional, online and social media, and is delivered in a creative, results-driven, news bureau styled programme. Our expertise are in international PR, so we are focused on raising the profile of Arik Air within the US business community, which demonstrates continued interest in connecting with the continent, especially with key markets like Nigeria due to impressive economic growth forecasts in the region.

Etisalat Nigeria's chief executive, Steven Evans, on Monday said the telecom firm will invest USD500 million to expand its network operation in 2012.

Evans said that during the past 3 years, the firm, a unit of UAE's Etisalat, had spent USD2 billion on upgrading its Nigerian network.