Guinness Nigeria is partnering Federal Road Safety Corp (FRSC) to encourage responsible and safe driving in the ember months through the festive period.
Guinness and FRSC Lagos State team led an enthusiastic crowd of officials, staff and members of the public on a walk to raise awareness for the ‘Don’t Drive Drunk’ campaign in Lagos.
Speaking, Sesan Sobowale, corporate relations director, represented by Adrianne Nwagwu, head sustainability and responsibility, says the campaign is part of Guinness’ responsible drinking agenda.
“At Guinness Nigeria, we are extremely committed to responsible drinking and enlightening the public about the values of responsible alcohol consumption. During the festive period, especially, we are eager to create increased awareness to ensure that Nigerians have an incident free experience. Partnering with the FRSC is great for us because they are such a credible organisation and over the years we have all seen the fantastic work they have done in ensuring safety on Nigeria roads,” Nwagwu says.
The campaign was flagged off with a road walk from the head office of Guinness in Lagos to the bridge at Ikeja, through Allen Avenue and back to the head office.
The ‘Don’t Drive Drunk’ campaign focuses on issues regarding health, safety and responsibility, encouraging Nigerians to make the right decisions about driving after consuming alcohol.
Also speaking during the seven-kilometre walk, the FRSC sector commander, Lagos State, Nseobong Akpabio says the campaign is part of the Corp activities for all road users to recognise that attitudinal change is a must in attainment of safe road culture.
He commends Guinness on the partnership and enjoins individuals to plug into this worthy cause, expressing the readiness of FRSC to partner any other organisation in line with Part 11 Section 10(3) (n) of the Federal Road Safety (Establishment) Act 2007, and that the Corps is ready to cooperate with bodies or agencies or groups engaged in road safety activities or in prevention of road traffic crashes on the highways.
“Guinness Nigeria has proven itself to be a truly responsible company not just interested in making sales and profit but genuinely interested in the safety and well-being of individuals,” he says.
The campaign is one in many drink responsibly campaigns championed by the brewer towards ensuring responsible practices by all concerned.
The partnership is not a new one. A few months ago, the company closed off the second phase of another campaign in partnership with the safety body as well as the Lagos State ministries of health and transportation.