However, as the economic crisis enters its sixth year, just 26 percent of Millennials feel that business leaders are doing enough to encourage practices that foster innovation.
“Innovation at the institutional level is needed to sufficiently shift an organisation’s mindset to allow new ideas to truly emerge and thrive,” said Deloitte Global CEO Barry Salzberg.
“While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation—not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”
This is the conclusion of DTTL which surveyed close to 5,000 Millennials from 18 countries. When gauging the perception among future leaders about innovation and its impact on society, 84 percent say business innovations have a positive impact on society, and 65 percent feel their own company’s activities benefit society in some way.
The business community is regarded as playing a lead role in developing innovations that will benefit society. Almost half of the respondents (45 percent) believe business drives the innovations that most positively impact society, compared to government (18 percent) and academic bodies (17 percent).
Innovation is also an important component of talent recruitment and retention. Two-thirds of the Millennials surveyed say innovation is a key factor in making an organisation an employer of choice. This is particularly relevant to many companies, attracting the ever-growing number of Millennials, who are forecasted to make up 75 percent of the world’s workforce by 2025.
However, divergence were noted in Millennials views about the requirements for innovation: 39 percent of respondents believe that encouragement and rewards for idea generation and creativity is a requirement for innovation to occur, whereas only 20 percent say their current organisation operates in this way.
34 percent say providing employees with free time to dedicate to learning and creativity is key to an innovative environment, versus 17 percent who characterize their workplace that way.32 percent consider openness and the freedom to challenge as key to innovation, versus 17 percent who say this is visible in their organisations. 42 percent believe in the importance of encouraging innovative thinking at all levels of the organisation, versus 26 percent who describe their places of employment that way.
“A generational shift is taking place in business as baby boomers, many of whom may have been wedded to the ‘old way’ of doing business, begin to step down from their leadership roles to retire,” said Salzberg. “Real opportunity exists for organisations to step up and create the conditions and commitment needed to encourage and foster innovation in their work environments. And there’s a tremendous upside if we get this right: we can better retain talent, remain more competitive into the future, and more positively impact society.”
Respondents in the BRIC countries consider themselves and their companies to be innovative, while respondents from Japan place their companies at the bottom in nearly every aspect of innovation. For example, 70 percent of respondents within the BRIC countries rate their employers as innovative, while only 25 percent of respondents in Japan did so.
Six in ten (62 percent) would describe themselves as innovative, ranging from India (81 percent), Thailand (79 percent), South Africa (78 percent), and Brazil (77 percent) to Japan (24 percent).
65 percent of respondents feel their company’s activities benefit society, led by Brazil (83 percent), India (74 percent), and Germany (73 percent). Only 46 percent answered affirmatively in South Korea.