Two global players have announced their collaboration to provide digital advertising platforms on mobile networks in Nigeria . FlyTXT, the provider of global advertising solutions with over 50, 000 campaigns to its credit, said it is partnering with MARA-ISON, another global player with pan-African presence, to offer services in Nigeria . MARA-ISON is present in 19 other African countries.
“Our solutions will help mobile operators as well as advertisers carry out high ROI mobile advertising campaigns with zero SPAM and without invading privacy,” said Vinod Vasudevan, CEO of Flytxt. To date Flytxt has enabled more than 50,000 mobile marketing campaigns across three continents, including Asia and Europe . “ Africa represents a huge opportunity for advertisers, who are constantly searching for innovative and more accurate ways of identifying and marketing to their audiences. Flytxt, brings such proven technology to the market,” added Vinod Vasudevan at the partnership signing.
MARA-ISON’s network in Africa will augment Flytxt’s service delivery capabilities that, among other things, include converting mobile operators’ subscriber touch-points into premium ad media opportunities.
“Flytxt’s has a unique and innovative offering for the Mobile Marketing and Advertising space,” said Bill Crawley, Managing Director, MARA-ISON. “We see significant demand for this type of leading edge solution and we are thrilled to be partnering with Flytxt.”
Flytxt is a leading Mobile Advertising Solution provider for Operators, Brands and Agencies. Flytxt’s solution enables Operators to convert their subscriber touch points into premium advertising media, and allows them to participate in mobile advertising growth and generate new revenue stream. Flytxt is currently deployed in Asia , Africa & Europe and running 2000+ campaigns per month across multiple operators.
Vinod Vasudevan, CEO, is responsible for driving the company’s strategic direction and overall management. He has over 20-years experience in the mobile industry including senior management roles in technology start-ups, applied R&D and large telecommunications companies like Reliance Communications, Newstakes Inc, USA, Newstakes Inc USA , KRDL, Singapore and NTT, Japan . An industry thought-leader, Vasudevan several patents and has won many awards. He is an alumnus of Indian Institute of Technology, Kharagpur.
MARA-ISON is Africa ’s leading IT managed service provider with presence in 20 countries. Mara-Ison’s pan-African presence gives it significant ability to work with both vendors and operators in addressing market requirements in this rapidly growing region. Operating through its own operations, Mara-Ison teams are present in Burkina Faso, Burundi , Chad , Congo B, DRC, Dubai , India , Kenya , Gabon , Ghana , Madagascar , Malawi , Niger , Nigeria , Rwanda , Tanzania , Seychelles , Sierra Leone , Uganda and Zambia . Their operations and services include the supply of Hardware, Software, IT Managed Services and System Integration projects.
