Ads that travel – can a global ad be truly local?

by | February 6, 2018 12:25 am

Developing global ads that work in multiple markets is a huge challenge for marketers.  The dream of reaching a world-wide audience with just one ad is very rarely realized, and very often, something important gets lost in translation. But for every ad that travels well  data suggests that many do not. Analysis from the Millward…

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