ADVAN president underscores data in marketing

ADVAN president underscores data in marketing

The new president of Advertising Association of Nigeria, ADVAN, Folake Ani-Mumuney has promised that the new executive of the 25 years body would build on the achievements of the past while focusing on Big Data for effective marketing and planning. Ordinarily, it is not the amount of data that is significant in marketing but what…

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