Advertising stakeholders attempt to re-shape industry, discuss challenges, seek solutions

Last Wednesday, various stakeholders in Nigeria’s advertising eco-system inclusively answered a call by Advertisers Association of Nigeria, (ADVAN) for a dialogue to re-shape the industry which they unanimously noticed that its performance curve has gone southwards. The massive turnout by leaders in regulatory instutitions, media buying, creative agencies, outdoor and advertising companies signposts the enormity…

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