Auto shows struggle as brands shift investment

by | August 23, 2017 12:12 am



The relevance of auto shows as a showcase for brands and new model debuts is being questioned as automakers are increasingly holding their own events or choosing to attend smaller, but more diverse, interactive showcases events such as the UK’s Goodwood Festival of Speed. The shift is underlined by the list of brands that will…

This content is for Standard & Premium Digital Subscribers only.
Log In Subscribe