Branding: Marketers join in proffering solutions to Nigeria

by | February 27, 2018 12:12 am

For 48 years, Nigeria has searched for right approach to nation’s branding without success. This is in spite of think tanks, brand builders, celebrated marketers and professionals in Nigeria. Something fundamental obviously must therefore be the challenge. The first attempt was the ‘Giant of Africa project’ during Yakubu Gowon era of 1966 -1975. The second…

This content is for Standard & Premium Digital Subscribers only.
Log In Subscribe