How Coca-Cola, Netflix, and Amazon learn from failure

by | November 17, 2017 2:09 pm



Why are so many successful business leaders urging their companies and colleagues to make more mistakes and embrace more failures? In May, right after he became CEO of Coca-Cola Co., James Quincey called upon rank-and-file managers to get beyond the fear of failure that had dogged the company since the “New Coke” fiasco of so…

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