Coca-Cola deepens competitiveness with new 5Alive variants
by FRANK ELEANYA
December 7, 2017 | 2:13 pm| | | Start Conversation
In a bid to deepen its share in the Nigerian fruit drink market, Coca Cola has released new variants to its 5Alive brands to customers in Nigeria.
The variants which include 35cl 5Alive Tropical, 35cl 5Alive Apple and 85cl 5Alive Pulpy Orange, brings the number of new flavours to ten of 5Alive variants in the market. The existing five flavours are 1L Citrus Burst, Berry Blast, Apple, Pineaple Punch, Cocopine, Orange and 40cl 5Alive Pulpy Orange.
Gbolahan Sani, Marketing Manager, Flavours and Still Beverages at Coca-Cola Nigeria Limited said during the launch in Lagos on Wednesday, 6 December, that the new variants were in line with the company’s culture of promoting natural fruit drink in the Nigerian market. Also the raw materials used in producing the variants were mostly sourced locally, which is a commitment to encourage local agric produce.
“This juice brand remains one-of-a-kind in the Nigerian juice market and is regarded as the perfect breakfast partner,” Sani said. “All the 5Alive variants give consumers the mouth-filling and sensorial experience of refreshment adding to our ‘Made in Nigeria for Nigeria’ range of beverages.”
The prices of the new products are also very competitive.
“The 5Alive brand comprises of a distinct line of fruit juice, nectar and drink blends that provides our customers with a rich, nourishing, fruity, and deeply satisfying taste, which keeps them wanting more.
The current 5Alive slogan “Made with Nature” has over the years transformed into reality in the minds of our customers. Our unique selling proposition lies in the great, tasty, fruity, and refreshing taste that the brand and product, 5Alive, provides, perfect for anytime of the day, especially at breakfast, “Sani said.
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