Brands & Advertising
Chi links Hollandia Milk consumer traction to product innovation
February 27, 2018 | 12:09 am| | | Start Conversation
Managing Director of Chi Limited, Deepanjan Roy has said that through innovation, Hollandia Evaporated Milk has achieved consumer preference by consistently inventing and adding more value.
Speaking in a statement, he described the product as highly nutritious milk that provides the essential nutrients needed by the body for healthy development.
“Its premium quality, unique convenient packaging and affordability makes it irresistible to consumers. Hollandia Evaporated Milk is an all-rounder milk with a great taste and creamy goodness”, he said.
According to the statement, “brand has positioned itself in the minds of consumers as the benchmark for quantity and quality in the evaporated milk category. Hollandia Evaporated Milk needs little introduction to consumers conscious of taking a highly nutritious milk for its health benefits. Given the taste, quality, and numerous nutritional benefits, Hollandia Evaporated Milk is“all-rounder milk” which can ideally be used for traditional and non-traditional purposes”.
The statement further said that “Offering premium quality at affordable prices, Hollandia Evaporated Milk is a great tasting and creamy addition to a breakfast cup of tea or coffee, or a bowl of cereal, pap or custard, as it provides excellent nourishment required for the body before you set out for the day”.
The statement quoted Ishola Oyedokun, a marketing executive with Shalom Enterprises, s stating that his early morning routine involved a stop at a local mai shai (tea seller) to enjoy a hot cup of tea or coffee. He observed that in most of the mai shai shops he visited in Agege, Hollandia Evaporated Milk was commonly used.
“Nkechi Agu, a confectionary consultant with Bake Mix Limited, stressed that milk is a key ingredient for baking, as well as for preparing desserts and that in order to achieve a great tasting product, its quality should never be compromised.
“Hollandia Evaporated Milk is comparatively tastier and creamier too. It is easily my favourite, as it is a perfect addition to enhance taste and quality whenever I have to prepare milkshakes, desserts and some snacks for my clients.
The difference is impressive as there is a noticeably improved taste, texture and mouth feel whenever I put Hollandia Evaporated Milk in the mix,” she added.
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