Brands & Advertising
MME Africa clinches multimillion Naira Nutrimilk experiential marketing deal
by Daniel Obi
August 29, 2017 | 12:00 am| | | Start Conversation
Media & Marketing Experts Africa (MME Africa) has clinched Nutrimilk 10th anniversary experiential marketing deal. Produced by CWAY Food & Beverages, Nutrimilk is a premium brand and one of Nigeria’s best-selling dairies.
Being the first experiential marketing campaign for brand, industry watchers had predicted that it was going to be a tough selection process but couldn’t predict who will eventually win the account. Since March 2017 when the pitch started, the company was able to pick its preferred agency in July 2017.
Speaking on the great feat, the CEO of Media & Marketing Experts Africa (MME Africa), Seun Apara in a statement said the company went very well prepared for the pitch with its sister company, Klick Promotions. “As a big brand that CWAY is, we are aware that other top agencies will definitely be part of the pitch. So we didn’t just tell the company what we will do, we demonstrated it. I must say it was a tortuous journey but we gave our best at all appearances. The company screened the agencies down to three; two and we were finally chosen as the best” he said delightfully.
Inquiring further on what must have given his company an edge over other companies, Apara said the future of experiential marketing does not belong to the past. ” The future of experiential marketing has just started and if you want to be part of that future, you have to participate now. Experiential Marketing can no longer continue in the typical analogue manner. Experiential Marketing has to be in real life and digital experience. Among other strategies, we told CWAY group about the future of participatory advertising and why they must be part of it. From the comfort of their offices since we started the campaign last week, they have been watching our activation live on their phones and laptops because we have been streaming it live. So wherever you are across the world, you can be part of the experience. We did five centers in Lagos last week and people in various cities such as Kano, Abuja, Uyo, Onitsha, Aba, Osogbo, Akure and others were already part of the experience. This is the future of experiential marketing”.
Speaking on the essence of the activation, he said Nutrimilk is sharing love with all Nigerians as part of its 10th anniversary celebrations. “The pay-off line for the campaign is Share Nutrimilk, Share Love. Nutrimilk is sharing love with all Nigerians as part of the celebrations of its 10th year anniversary of nourishing Nigerians.
Known as a full-fledged public relations and marketing company, Apara explained the rebranding process of his company. “Our company was registered in 2011 to carry out services in public relations and marketing. Then we were known as Media & Marketing Experts. But few years back, we rebranded from Media & Marketing Experts to Media & Marketing Experts Africa as an expression of our expansion as a wide-ranging media & marketing firm offering services in Public Relations, Experiential Marketing, Market Research, Media Buying, Sponsorship, Product Branding, Digital Marketing, Events Management & Productions, Creative graphic design and Below The Line.
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