Brands & Advertising
National development, growth top Brandzone’s national branding confab October
by Daniel Obi
September 12, 2017 | 12:06 am| | | Start Conversation
Brandzone in collaboration with the Centre for Values in Leadership (CVL) founded by Pat Utomi is hosting a 2-day National Branding Conference themed ‘Branding: A Catalyst for Development and Growth’ at the Oriental Hotels mid next month. The conference is designed to create a distinct image that will position the nation positively in the minds of its citizens and the international community.
In its 4th year, the conference is an annual Thought Leadership Series – Brand Innovation Conference, created by Brandzone Consulting. This year’s conference is a strategic response to the country’s quest for an appropriate narrative for country, and the need to project its diversity to the world. Specifically, the conference will address the need for Nigerians to take ownership of and start promoting more positive narratives around ‘Brand Nigeria’, the organizers said in a statement.
With practical insights from the some of the country’s most accomplished business leaders, policy makers and entrepreneurs, this year’s national branding conference shall be chaired by Ibukun Awosika, Chairman of First Bank of Nigeria. According to the organizes, it is anticipated to stimulate deliberations that will provide a framework for creating appropriate narratives about Nigeria. “Additionally, the framework will halt continued interpretation of the country through a limited prism at the expense of its highly-diversified economy and enterprising population”.
As one of Nigeria’s most influential industry conferences, the annual Brand Innovation Conference is a transformation platform that leverages its extensive network of experienced and accomplished speakers to offer perspectives on and proffers solution to issues of national, economic and social importance.
Speaking on the conference, Chizor Malize, Managing Partner, Brandzone and Convener Brand Innovation Conference noted in a statement “the National conference will serve as a precursor to an envisioned national branding story that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world. We have identified experienced speakers and industry thought leaders who have done remarkable great things building credible operations and businesses across the public and private sectors such as technology, banking, manufacturing, telecommunications, consumer goods, SMEs, entertainment and style.
She said these speakers shall highlight their areas of impact in the diverse sectors, sharing the core positive attributes that have driven the demonstrable success, which have catalyzed growth in their diverse areas of endeavor and the nation as a whole. The objective is to tap from such remarkable performances to find positive narratives capable of providing opportunities in defining the nation’s core essence”.
Pat Utomi, Co-Convener of the 2017 Brand Innovation Conference had said that “the conference will provide a realistic outcome that will serve as resources driving a positive change in mind set while creating the much-required narratives for Nigeria and empower every Nigerian with appropriate themes to project the country”.
Big Read |