Brands & Advertising
Quadrant MSL partners SMW to deepen digital conversations
by Daniel Obi
February 20, 2018 | 12:00 am| | | Start Conversation
In demonstration of its commitment to shaping Nigeria’s digital conversations, Nigeria’s foremost strategic communications consultancy, Quadrant MSL has announced its media partnership with Social Media Week Lagos to further deepen connections, impact and influence with Nigerian audiences.
Speaking on the partnership in a statement, Director, Group Account Management, Quadrant MSL, Anurika Azubuike said that the partnership was borne out of the company’s desire to encourage the continuous use of social media and technology as a whole for everyday conversations, as well as a strong tool in strategic business communications. “Today’s consumers are very discerning and have access to platforms at their fingertips. Technology has made this possible by becoming a potent tool that enables collaboration and resourcefulness, bringing people and organizations closer together in simple conversation styles,” she said.
While pointing out that the conference has continued to play a huge role in connecting Nigerians to the global space and giving Nigerians the opportunity to tell their own stories, Azubuike stated that Quadrant MSL’s partnership at this year’s Social Media Week will further advance the use of digital storytelling to push narrative boundaries.
She further said, “At Quadrant, we understand that great stories change the world and there’s no better way in this time to tell great stories than using digital platforms to engage with people, cultures and perspectives. It is for this reason that we have put our weight behind Social Media Week 2018 to drive that connection and the values it stands for.”
Social Media Week, Lagos, currently in its 6th edition is themed ‘Closer’, holding at the Landmark Event Centre, Lagos, and comes up between the 26th of February to 2nd of March 2018. The event will feature a wide variety of discussions covering the Future of Media, Travel and Tourism, Governance, Gender inclusion with dedicated Women in Tech platform, Entertainment as well as Emerging ideas and trends across the globe.
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