Brands & Advertising
‘StarTimes TV records growing demand for daily subscription’
by Daniel Obi
February 20, 2018 | 12:05 am| | | Start Conversation
Pay TV provider, StarTimes Nigeria says it has recorded a sharp rise in the number of new and existing subscribers who opt for its daily or weekly subscription package tagged “pay-per-day”.
In a statement, the company said it was happy to have been able to ease the financial burden associated with monthly subscription in the country prior to this time and gradually fulfilling its promise to deliver affordable quality entertainment to every African home.
The Statement quoted its Brands & Marketing Director, Qasim Elegbede “Our Subscriber base continues to soar fast and statistics have revealed that most of our new subscribers come in asking to be placed on the pay per day plan, which is the latest package that allows you pay only for the number of days you wish to watch.”
He added that “Being the only pay TV operator that offers daily subscription package, it is not surprising that this has been in our favor as most people no longer want to pay for TV subscription they hardly watch.”
StarTimes had on November 1, 2017 announced the commencement of daily, weekly subscription, announcing that subscribers could now watch as much as 30 channels for N60 per day and over 40 TV channels with just N300 a week on Nova bouquet.
For Basic bouquet subscribers, daily subscription was at N90 per day and N450 per week while classic bouquet subscribers will pay N180 per day, N900 per week and Unique bouquet N240 per day and N1800 per week on DTT Platform.
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