In line with its unwavering commitment to promoting a healthy living while encouraging Nigerians to maintain a healthy body fitness into the new year and beyond, Power Oil, Nigerian’s healthy cooking oil brand organized the fourth edition of its annual consumer engagement activity tagged “Power Oil Pay with Calories”.
The activity which began four years ago engages consumers in series of exercise on treadmill and cyclers, which rewards consumers with amazing gift items depending on the amount of calories burnt on the spot within a specific time.
The event which held at Ikeja City Mall created a platform for the brand to cater for its customers’ health in an exciting and relaxing manner. Consumers were rewarded with gift items depending on calories burnt within a specified time.
In support of the World Heart Federation’s target to reduce premature cardiovascular disease deaths by 25 percent in 2025, the company says it’s imperative for Power Oil to encourage Nigerians to ensure this target is attained.
Speaking at the event, Amisha Chawla, brand manager, Power Oil, said that the experiential campaign was borne out of the necessity to encourage Nigerians to be conscious of their health.
“The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body and be cautious of the quality of what they consume,’’ she said.
‘‘We try to advice against the consumption of low-quality or sub-standard cooking oil, which, in the long run put consumers at risk of heart related diseases and other health hazards.”
Omotayo Azeez, public relations manager of Power Oil, said, ‘‘considering the kind of lifestyle people lead these days, they are left with time for fitness activities. Making a healthy choice of meal also becomes a challenge.
“We saw this as an opportunity to fit in the pay with calories 4.0 activity into this period so Nigerians will be encouraged to carry on with the healthy spirit until it because an attitude. We are happy Nigerians took advantage of this and showed up enmass.’’
Adio Muse, a participant who lost up to 15calories and got rewarded with a pair of Sneakers commended the brand for its unflinching efforts in giving back to the society and for making their consumers top priority.