Economic downturn squeezes media agencies

Economic downturn squeezes media agencies

Nigerian media agencies that largely depend on clients’ marketing communication budgets for survival are in for difficult moment as tough economic times squeeze companies’ operations leading to cut in budgets and delay in contract payments. It has become more difficult for the agencies, costing them to delay salaries as organisations are asking for more value…

This content is for Standard & Premium Digital Subscribers only.
Log In Subscribe

Related Posts