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Mobile marketing to gross $10 billion by 2011
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At the present rate of growth, the value of the global of the mobile marketing market would reach $10 billion by 2011, it has been revealed.
Akin Naphtal, managing director, Instinct Media, the publisher of MobileWorld, a leading monthly mobile communications magazine who disclosed this in Lagos said that the rapid growth of access to mobile telephones across Africa is pushing up continent as the next big mobile marketing market.
He revealed that it is in the light of this that the company is hosting the ‘The 1st Africa Mobile Marketing & Advertising Summit 2008’ on April 24 at the Sheraton Hotel, Lagos, Nigeria.
Mobile marketing Association, USA reports that mobile marketing in Africa is currently worth US$4-billion while growth projections are around 25 percent for 2008, 40 percent for 2009 and peaking at 60 percent by 2010.
Reasons for such dynamic growth could be attributed to the availability of Third-Generation (3G) technology that provides cheaper high-end mobiles and evolution of brand mobile marketing.
According to Naphtal, what is certain is that this industry is growing, and growing fast. By attending the summit, delegates will learn how to take advantage of new revenue streams to drive growth in mobile data usage and generate highly profitable advertising revenue.
Naphtal said that the summit is the foremost event of the year dedicated to communication and loyalty on the mobile in the emerging markets. “With the huge growth of mobile communications in Africa, this event will be bringing together advertisers, brand owners, communication agencies, content developers, and mobile service providers,” he stated.
“The mobile industry is gearing up for one of its biggest challenges to date and this is the time for mobile service providers, enablers, value added services providers among others to position their organisation to take advantage of the available opportunities.”
‘The 1st Africa Mobile Marketing & Advertising Summit, he revealed, would provide a platform for those who desire to take advantage of the mobile marketing to learn powerful campaign strategies and techniques straight from the foremost international and local experts that will help the brand connect with the over 40 million mobile telephone subscribers in the country.
On the key benefits of the summit, the mobile technology enthusiast said that it includes opportunity to network with executives from brands, telecom operators and agencies at the forefront of mobile marketing in emerging markets, hear real life case studies on brands which have already implemented mobile marketing campaigns, understand the challenges and barriers to mobile marketing, listen to from telecom carriers how they are breaking into the mobile third screen and how they can help drive uptake of the mobile through pricing plans.
Key speakers at the event would include Calixthus Okoruwa, chief executive officer, Xlr8 Nigeria, Samson Isa, managing director, iTouch Nigeria, Harry Trisos, chief executive officer, Mobilety SA, Rick Joubert, executive head of Mobile Advertising, Vodacom SA and Uzo Okoye, creative director, FG:K2
Others are Mark Kaheru, marketing and communications manager, Uganda telecom, Richard Dale, engagement planning director, Leo Burnett, Ian Chapman-Banks, marketing chief, Mobile Devices North Asia, Motorola and Mark Seeger, digital lead, Ogilvy One Worldwide, among other international speakers.
Akin Naphtal, managing director, Instinct Media, the publisher of MobileWorld, a leading monthly mobile communications magazine who disclosed this in Lagos said that the rapid growth of access to mobile telephones across Africa is pushing up continent as the next big mobile marketing market.
He revealed that it is in the light of this that the company is hosting the ‘The 1st Africa Mobile Marketing & Advertising Summit 2008’ on April 24 at the Sheraton Hotel, Lagos, Nigeria.
Mobile marketing Association, USA reports that mobile marketing in Africa is currently worth US$4-billion while growth projections are around 25 percent for 2008, 40 percent for 2009 and peaking at 60 percent by 2010.
Reasons for such dynamic growth could be attributed to the availability of Third-Generation (3G) technology that provides cheaper high-end mobiles and evolution of brand mobile marketing.
According to Naphtal, what is certain is that this industry is growing, and growing fast. By attending the summit, delegates will learn how to take advantage of new revenue streams to drive growth in mobile data usage and generate highly profitable advertising revenue.
Naphtal said that the summit is the foremost event of the year dedicated to communication and loyalty on the mobile in the emerging markets. “With the huge growth of mobile communications in Africa, this event will be bringing together advertisers, brand owners, communication agencies, content developers, and mobile service providers,” he stated.
“The mobile industry is gearing up for one of its biggest challenges to date and this is the time for mobile service providers, enablers, value added services providers among others to position their organisation to take advantage of the available opportunities.”
‘The 1st Africa Mobile Marketing & Advertising Summit, he revealed, would provide a platform for those who desire to take advantage of the mobile marketing to learn powerful campaign strategies and techniques straight from the foremost international and local experts that will help the brand connect with the over 40 million mobile telephone subscribers in the country.
On the key benefits of the summit, the mobile technology enthusiast said that it includes opportunity to network with executives from brands, telecom operators and agencies at the forefront of mobile marketing in emerging markets, hear real life case studies on brands which have already implemented mobile marketing campaigns, understand the challenges and barriers to mobile marketing, listen to from telecom carriers how they are breaking into the mobile third screen and how they can help drive uptake of the mobile through pricing plans.
Key speakers at the event would include Calixthus Okoruwa, chief executive officer, Xlr8 Nigeria, Samson Isa, managing director, iTouch Nigeria, Harry Trisos, chief executive officer, Mobilety SA, Rick Joubert, executive head of Mobile Advertising, Vodacom SA and Uzo Okoye, creative director, FG:K2
Others are Mark Kaheru, marketing and communications manager, Uganda telecom, Richard Dale, engagement planning director, Leo Burnett, Ian Chapman-Banks, marketing chief, Mobile Devices North Asia, Motorola and Mark Seeger, digital lead, Ogilvy One Worldwide, among other international speakers.
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