Epara, an indigenous skincare product, specifically targeted at women of colour has been launched in an exclusive gathering in Lagos.
Beauty experts say this will revolutionise the industry especially as the ‘made in Nigeria’ movement has resulted in an obvious boost of the Nigerian economy. Nigerians have started to see the value in locally made products and are creating profitable economies from services and products that were previously deemed unserious by some.Similarly, the rise in health consciousness worldwide has encouraged African women to do some research on the kind of products available they use on their skin. The ‘natural’ movement has encouraged African women to do use products specifically for black skin, with the use of natural ingredients that are not harmful to the skin.
According to Ozohu Adoh, Founder, Epara Skincare line, she experienced difficulty finding skincare products that worked for her melanated skin and this prompted her to find ingredients that worked for her skin. Epara Skin care is the first luxury skincare line for women of colour. Founder, Ozohu Adoh who attained her MBA at Oxford University and worked in finance, strategy, planning and business development in the oil and gas industry. Adoh was experiencing difficulty finding skincare products that worked for her melanated skin. Determined to find ingredients that worked for her skin she started mixing oils in her kitchen and using the oils she made her own personal care. She started to a difference in how her skin looked and felt. It was not too long till others started to notice too. The high level of interest on her skin care regimen, prompted Adoh to form a team of skin care specialists and take her product to market.
“I started mixing oils in my kitchen and using the oils, I made my own personal care. I started to notice a difference in how my skin looked and felt. It was not too long till others started to notice too. The high level of interest on my skin care regimen, prompted me to form a team of skin care specialists and take this product to market,” Adoh said.
In 2015, Adoh began working with a UK lab to super-charge these bio-available ingredients, such as moringa oil, marula oil and shea butter with advanced scientific formulations and Epara was born.She explained that the range is between 95 to 100 percent natural and is free from synthetics, mineral oils and harsh chemicals.Having first launched at Harrods in the United Kingdom, Epara has recorded a huge success with customers of all backgrounds and as expected the product has done exceptionally well amongst Diaspora Nigerians.
With ranging prices between N22, 000- N102, 000, the luxury skincare product is now stock at Alara in Lagos. This will help with the lack of market database and information available on the Nigerian beauty market.
You can now purchase Epara Skincare at Alara Lagos in Victoria Island.