Firms invest N500m in Nigerian celebrities for brand reach

by | March 3, 2013 11:29 am

 Niger ian companies are increasingly leveraging the entertainment industry to cast their goods and services in better light and this has opened up a N500 million market for music artistes, actors and sportsmen. The fledgling ‘Brand Ambassadors’ market, BusinessDay investigations indicate, may grow to over a billion naira at the end of the year, following…

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