Grand Oak Limited, producers of Regal dry gin excited consumers during its sampling activation and Road Shows which took place simultaneously in Lagos state.
The events which commenced on December 15 saw the brand take its campaign trail to bars, malls, and stores all in Lagos metropolis in a bid to reach out and engage with its loyal consumers.
‘‘The whole essence of the activation and road shows is to reconnect with our consumers,’’ said Niyi Babatunde, brand manager, Regal Dry Gin.
“We are giving them a new experience, a new fun filled way of experiencing Regal Dry Gin. We encourage straight consumption as well as mixing with any of your favourite beverages.”
Akanni Abiodun, sales representative, Solarem Enterprises, expressed appreciation to the brand for engaging with consumers at Ipodo area in Ikeja, the Lagos state capital.
‘‘I am impressed by this gesture. This initiative will enlighten consumers about the brand and bring more customers to our store to buy the product,” Abiodun said.
Godstime Ngadi, brand ambassador, Regal Dry Gin, said patronage for the product at Ipodo area in Ikeja is encouraging.
According to Ngadi, the aim of the activation was to enlighten existing and prospective consumers that the gin can be consumed by everyone.
“We are here to show consumers that they can either drink Regal straight or in cocktail form by mixing it with some other drinks and recipes of their choice. The drink is for everybody,” he said.
“Consumers have been coming to have a taste of the brand and most of them even patronised us by buying the product.”
Rasaki Omo-Aizogie, one of the consumers said the brand has improved a great deal.
“I am glad that Regal dry gin took out time to engage with their customers in this area. The brand is nice for consumption and there has been a lot of improvement by the company, “said Omo-Aizogie.
Daniel Dada, another consumer who had a taste of the drink also commended the brand.
“I just drank Regal Dry Gin now with some cocktail recipes and with a cucumber fruit inside. It is really nice and we thank the brand for showing us love by coming to our area to engage and bond with us,” Dada said.