The Insurance Industry Consultative Council (IICC) has promised to collaborate with the Media in realising its objective of creating a positive image for the insurance industry.
IICC noted that the media is a critical partner in the growth of the industry, emphasizing the need for more collaboration in areas of training and education for better understanding of the operations of the business.
Funmi Banington-Ashaye, chairman of Council of the IICC said during the 2018 Media Retreat for Journalist in Ijebu-Ode that
a better understanding of our operations by the media cannot be over emphasized.
“As we all know, insurance is highly technical and its reporting can only be accurate if the media continue to partner the industry through mutual education, trust and commitment. Let me therefore state that the IICC will continue to provide platforms for the continuous exchange of ideas with the media, especially in areas such as new and emerging industry policies, ethics and professionalism, insurance and financial literacy, etc.”
Babington-Ashaye noted that the insurance industry is today in a precarious state, due to the various unfolding dynamics, calling for change of operation and strategies by operators.
“The industry would be able to stave these besetting odds and maintain an acceptable image in the eyes of the public, only if the media shows understanding and appreciation of the times that the industry is at the moment.”
“Our channels of response in the industry are open to you gentlemen of the media to clarify information before going to publish.”
According to her, media excellence in all its ramifications is desired and will be continually acknowledged. “Examples abound of proficient media practitioners of the two genders who have been appointed to exalted national responsibilities in the country. In the insurance sector, a few insurance correspondents have crossed over into mainstream insurance practice, either as heads of corporate communications or as brand managers, while a few have attained top positions in management echelon.”