Life & Arts

Leading woman: A mentor to Nigerian women and more

by Tessa Doghor

September 13, 2017 | 8:00 am
  |     |     |   Start Conversation

From selling clothes from the boot of her car to being on one of Nigeria’s largest online shopping mall, this is Helen Asimegbe’s story.

It’s one thing to make a decision to start a business but following through is always a bit difficult. Helen Asimegbe, CEO of Stylemark Mall Enterprises, did just that. She fulfilled a life long dream when she started her business at the age of 30.

Stylemark Mall is a unique business that deals in high quality children’s clothing and accessories in sizes to suit all ages, from infants to teens. The company sells high quality and affordable children’s clothing. Apart from her clothing store, Helen is also a business mentor at the Tony Elumelu Entrepreneurship Programme and the Cherie Blaire Foundation for Women in Business. She also trains entrepreneurs and small business owners under the Stylemark Pro Enterprise.

It is very inspiring that from selling clothes in her car boot to clients in Abuja, her store is now on one of Nigeria’s largest online shopping mall, Konga. Helen believes strongly that her finance background from having a first degree in Business Administration and also a Masters in Business Administration, to getting several certificates from specialist courses have helped her achieve a whole lot in her business.

Her vision is to locally manufacture and export children’s clothes and she is also passionate about helping other businesses grow. We can’t wait to see those dreams realized.


Helen Asimegbe: currently a mentor on Cherie Blair Foundation for Women, and The Tony Elumelu Foundation.


Achenyo Asimegbe took the bold step and is now a mentor to many!

There is something very attractive about a woman who doesn’t just talk but walks the talk. Achenyo Asimegbe is that woman. She took a bold step and resigned from her job to start her own company when she was gradually getting dissatisfied with her banking job (an idea a lot of people have been toying with in their heads but have not gathered enough courage to do).

As if making that tough decision wasn’t enough, she faced criticism from friends and family who were convinced she was making the biggest mistake of her life.

According to her, “Every day I would get calls from friends/family, telling me about job offers they saw on the net, newspaper and so on. I knew that chapter of my life was over, but they were still tied to the career person I had been in the past. As days and months went by, they began to see the reality that I had moved on.”

Achenyo didn’t start her business immediately she quit her job though. She wasn’t sure of what she wanted to do and this period was quite tough for her. She even thought of returning to paid employment and went for several interviews which were not successful.

Now, Achenyo is not just an entrepreneur but a start up entrepreneur trainer and mentor with the Cherie Blair and Tony Elumelu foundations, supporting other women in businesses.
She aslo has a group she just set up on facebook to mentor even people from all over the world.

Over the past year, she has been organizing training session/skills acquisition programmes for women in Abuja. The serial entrepreneur hopes to start a clothing line for children soon.

She currently serves as a Mentor on Cherie Blair Foundation for Women, and The Tony Elumelu Foundation.

Helen was one of the delegates from Nigeria who attended The 20th session of The Youth Assembly at the United Nations 2017, with a theme: #SocietyForAll, which had over 1000 delegates from all over the world. She participated in various knowledge sharing sessions and she was impacted at this event.
She was selected to represent Africa and speak about the SDGs Goal 8: @Decent Work and Economic growth. She truly has committed her time and other resources in promoting and spreading knowledge about how uniquely different you can be as an Entrepreneur, and also encouraging people to turn their passion into profitable businesses.


You can follow her on social media-Twitter/Instagram Handle:@stylemarkmall
Join her facebook group called SME SPRINGBOARD.
Email Her using :

Tags: , ,

by Tessa Doghor

September 13, 2017 | 8:00 am
12893  |   93   |   0  |   Start Conversation

Big Read |  

Does Conoil need a makeover?

Does Conoil need a makeover?

One of Nigeria’s oldest company, Conoil Plc is looking like a company in need of a game changer as its...

MTN Felele