L’Oréal Invests in African Beauty

L’Oréal Invests in African Beauty

After 13 years of research activity in South Africa, the world’s leading beauty company, L’Oréal opened a new Research & Innovation Centre in Johannesburg. Here, African hair, skin specificities and beauty routines as well as expectations of its sub-Saharan consumers will be studied. According to executive vice-president of research and innovation, Luarent Attal, consumer surveys…

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