Marketers’ underestimate consumers’ liking for CSR

by | March 12, 2013 11:08 am

They also fail to recognize which regions care most (Think Emerging Markets) Marketers are underestimating the importance of purpose-driven marketing and corporate social responsibility to their consumers, according to new research presented at the World Federation of Advertisers’ annual conference last week in Brussels. Global marketers surveyed overwhelmingly said that CSR will be increasingly important…

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