Canon launches nationwide ‘Live for the Story’ campaign
by Jumoke Akiyode-Lawanson
March 6, 2018 | 12:11 am| | | Start Conversation
Canon Central and North Africa one of the leaders in imaging and business solutions have launched a nationwide ‘Live for the Story’ campaign. This is to enable as many Nigerians as possible tell stories on Nigerian people, culture, passion and places with pictures.
Part of the activities of the company will be to carry out multiple road shows and mall activations. The live demonstration of Canon’s consumer products and solutions all follow the ‘Live for the story’ umbrella that incorporates the “Shoot-Remember-Share” ecosystem which is tied to Canon’s consumer- bound range of products.
As part of the campaign, Canon will also be launching a photo competition with top musician and world-famous photographer/influencer TY Bello.
The competition inspires people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion.
The campaign which will run for duration of one month will require participants to upload their stories on Instagram and Facebook while adding the hashtags #CanonCNA and #MyNaija as their captions.
After compiling all the submissions, three winners will then be selected and awarded with a trip alongside TY Bello for a chance to create even more resonating stories.
‘This campaign is born out of the belief that it’s so often the small occasions in life that bring meaningful memories. Canon wants to make sure it plays part in the storytelling of all these moments for everyone. This competition commenced on 28thof February 2018, will last till March 28th 2018. This is a mere example of how eager we are to promote storytelling,’ Mai Youssef, European corporate & marketing communications director Canon, said.
‘Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets is to engage our customers through this campaign to shoot, share, and remember their stories together with Canon,’ Youssef added.
Speaking at the media launch, Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) said ‘Canon is committed towards investing in Nigeria and exploring this growing market. Applying a ‘closer to customer’ strategy we have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market. Moreover, we have also expanded our service centers and are continuously supporting film makers with workshops as well as online/social competitions and challenges,’ he added.
‘I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories, by capturing the essence of what being Nigeria means to them. #liveforthestoryspeaks to my identity first as a Nigerian and my brand as a professional photographer by bringing untold stories to life through the lens of a camera,’ TY Bello, Nigeria’s famous portrait photographer said.
Canon has promised to continue expanding their footprint in the market via encouraging young talents and catering to their technical as well as support-related needs.
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