Who is a millennial? Pew research gives cut-off


March 7, 2018 | 5:25 pm
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One generation most closely linked with the digital revolution and technology innovations sweeping across industries around the world is the millennial, also known as ‘Generation Y’.

They are usually young adults associated with everything trendy and very mobile. They are also characterised by the love of ultimate convenience, speed of service delivery, flexibility, short attention span, intuitive and absolute love for everything different.

But who is a millennial? There are several date definitions going back to when the word was first coined in 1991 by Neil Howe and William Strauss, the authors of the book ‘Generations’. In that book, the authors did not state precise dates for within the millennial bracket. However, they suggested that a millennial could refer to someone born between 1980 and 2000. The Merriam-Webster Dictionary however pegged it to people born between 1980s and 1990s. A Nigerian website defined millennials as people within the age of 18 and 35.

A 2016 research by GetUpInc notes that millennials are the largest consumers of online content in Nigeria.

The date debate is ongoing and appears to have found some threshold in a research released in March 2018, by the Pew Research Center, a US-based American think-tank that provides data on social issues, public opinion and demographic trends shaping the world.

According to the research, anyone born within 1981 and 1991 should be considered a millennial. Those born from 1997 onward are part of a new generation. This new generation which are yet to get a common name will be known as “post-Millennials”.

“At 16 years (1981 to 1996), our working definition of millennials will be equivalent in age span to their preceding generation, Generation Y (born between 1965 and 1980),” says Michael Dimock, president of Pew Research Center. “By this definition, both are shorter than the life span of the Baby Boomers (19 years) based on the famous surge in post-WWII births in 1946 and a significant decline in birth-rates after 1964.”

In Nigeria, millennials who constitutes one of the most populous age group in Nigeria as considered as generally idealistic. The GetUpInc research projects that they will constitute 75 percent workforce by 2020 with a higher purchasing power.





March 7, 2018 | 5:25 pm
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