MTN, Forte Oil in robust retail expansion drive
by Ben Uzor Jr
October 15, 2013 | 5:45 pm| | | Start Conversation
Determined to address pressing customer management demands, and bring services closer to the doorstep of its 55 million subscribers, telecommunications operator, MTN Nigeria, in strategic partnership with Forte Oil plc, weekend, disclosed plans to grow its retail presence with the roll-out of 500 Walk in Service Everywhere (W.I.S.E) kiosks across the country.
This, MTN pointed out, was another demonstration of its unflinching commitment to bring services to its numerous customers. Under the terms of agreement, MTN disclosed, weekend, that 500 service kiosks would be deployed on the premises of Forte Oil filling stations spread across the country.
Currently, Forte Oil plc, foremost indigenous marketer of refined petroleum products has a strong presence in Nigeria well over 500 Forte Oil owned, dealer-assisted and dealer-developed retail outlets spread across the country.
Speaking at a launch ceremony in Lagos, weekend, Mike Ipoki, chief executive officer, MTN Nigeria, said, the Forte Oil’s strong presence in-country as well as the calibre of its workforce were some of the reasons why the telecoms company chose to partner it. He said that at the kiosks, customers can enjoy services such as: SIM swaps, bill payments, SIM registration, query resolutions, sale of airtime and other bouquet services right on the forecourt.
This is in addition to fuels and lubricants purchases as well as sundry services such as groceries, laundry, car wash and auto repair. “Our driving force is really about making our customer life better. MTN and Forte Oil share in that passion of connecting with customers. We were looking for like minded organisations that is why we decided to partner with Forte Oil,” he further added.
Speaking in the same vein, Akin Akinfemiwa, group chief executive officer, Forte Oil plc, said the partnership was in line with the oil and gas company’s vision of making its retail outlets a one-stop shop for healthy and productive customers’ shopping experience, beyond refuelling of their vehicles.
According to him, in the first phase of the project, MTN will deploy 100 W.I.S.E kiosks to selected service stations nationwide. This, he said is expected to increase significantly to 200 at the second phase of the deployment exercise. Akinfemiwa, said, “As the foremost indigenous oil marketing company, Forte Oil is constantly seeking opportunities to meet customers’ needs through the provision of value added services.
He said the partnership with MTN is to reinforce that vision through commitment to superior service delivery. “With this partnership, our customers who are subscribers to the network will be able to reduce their commuting time and cost in attending to their telecoms requirements by visiting Forte Oil retail outlets.”
By: Ben Uzor Jr
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