MTN, TD Mobile launch Freetel ICE 2 smartphone
by Jumoke Akiyode Lawanson
September 19, 2017 | 12:07 am| | | Start Conversation
MTN has partnered with TD Mobile, a subsidiary of Technlogy Distribution Africa, to launch the new Freetel ICE 2 android smartphone in Nigeria.
It was revealed at the launch in Lagos last week Thursday, that the Japanese device which is Google GMS certified and runs all Google Apps will come with double data bonus on every data bundle purchased for three months.
The smartphone which is pre-loaded with Worldreader’s free e-library of 50,000 e-books will sell for about N13, 000 ($35), an attractive price-point that is expected to deepen the pace of smartphone penetration in the country.
According to Rahul De, Chief Marketing Officer, MTN; “We are excited by this partnership because our focus over the years has been on connecting millions of Nigerians to each other and the world, thus expanding access to information, entertainment and endless opportunities. The affordable and innovative ICE 2 takes us further along this journey, allowing more Nigerians make the transition to smartphones.”
Also speaking at the event, Gozy Ijogun, Managing Director, TD Mobile, the sole distributor of Freetel ICE 2 said that the launch of the device is a fitting testimony to the company’s landmark strides in making ICT products and devices accessible, affordable and usable across Africa.
“Since inception, TD Mobile has been the leading driver of smart devices penetration in the West African sub-region. The launch of the Freetel ICE 2 resonates with our mission of spear-heading a technology revolution in Africa and further shows why we have remained in the forefront of bringing the best and latest technology products to the sub-region. Through the strategic partnerships with our massive network of operators, dealers and retailers, we are sure to see the ICE 2 Android smartphone in the hands of millions of Nigerians in no time,” she said.
Speaking on the affordability of the smartphone, Adama Diallo, Google’s Head of Nigeria for Android Partnerships, said; “we have been truly impressed by the quality of the Freetel ICE 2 at this price point. We are excited to continue working with ecosystem partners like Freetel, TD and MTN to offer Android devices at every price point and connect more Nigerians to the internet.”
Jumoke Akiyode Lawanson
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