Paga, Jumia collaborate to deliver innovative payment options

by Editor

November 5, 2013 | 12:40 am
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Paga, Nigeria’s leading mobile payment service announced its partnership with online retailer, Jumia to provide alternative payment options to the over 500,000 customers currently using Jumia’s e-commerce platform and the about 1 million customers who already use Paga. Paga will allow consumers to transact without having to enter sensitive information, like card details when making purchases.

Customers can simply click on the “Pay with Paga” button on the Jumia website to pay for purchases up to N200, 000.00 in value from their Paga account at no additional cost. In an innovative new approach towards e-commerce payments, customers can now also shop and pay for their purchases via their mobile phones using Paga’s “SMS-to-Order” product.

Commenting on the partnership, Paga’s co-founder, Jay Alabraba, said, “We’re very excited to welcome Jumia to the Paga family.” According to him, the primary focus of the partnership is to bring even greater convenience to the customer. By partnering with Paga to create more accessible payment channels, he added, Jumia is further opening up the e-commerce space to all consumers, irrespective of whether they have access to a debit card or not. “Along with our e-payment channels, the impact of being able to shop via SMS is extremely significant to the vast number of consumers who do not have constant access to the Internet”, he explained.

Speaking in the same vein, Jumia’s co-managing director, Tunde Kehinde, “It’s been an amazing year for Jumia.

As we recently celebrated our 1st anniversary, over half a million people nationwide have already experienced our unique service offering, the convenience that our platform has to offer; and we are excited to be recognised as Nigeria’s #1 online retailer.

By working with like minded companies such as Paga, who are also focused on making e-commerce accessible to as many people as possible; we will continue to pioneer the Nigerian retail market; delivering smiles nationwide and beyond.”

Additionally Paga founder and chief executive officer, Tayo Oviosu said, “Paga is the #1 way to pay anyone, anywhere in Nigeria. We are working with both online and off-line retailers to offer the Nigerian consumer easy, secure and most importantly free payment options, irrespective of them being banked or not.” According to him, Paga is agnostic to the consumer’s payment choice, further adding that company currently has over 800 merchants integrating Paga to accept payments from debit cards and of course from cash in Paga accounts. “Our partnership with Jumia only highlights our commitment towards developing effective payment solutions geared towards strengthening commerce and developing the country’s economy”, he noted.

Paga currently has 800+ businesses registered or in the process of integrating to use the platform to collect payments.

Since receiving it’s full operational license from

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by Editor

November 5, 2013 | 12:40 am
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