Nigerian creative agencies are close to clinching Cannes Lions Gold – Babaeko

by | January 9, 2018 12:12 am

X3M is advertising creative powerhouse. Its CEO, Steve Babaeko who just resigned from 9mobile account has been engaged by Glo. Steve was the chairman of 2017 Lagos Ideas Festival, LAIF awards. In this interview, he spoke to BusinessDay about the successes, challenges, future of the growing LAIF awards and its importance to the industry. He…

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