Nigerian perfume makers push for small packs to boost sales

by | February 1, 2018 12:23 am

Nigerian local perfume makers are battling for supremacy and market share especially in the mass market and are now packaging smaller packs to help for increased penetration of offerings and greater accessibility. Perfume and deodorants segment of the Nigeria’s market have been flooded with foreign products, however, Nigerian local producers are now engaged in aggressive…

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