Noah’s Ark Communications Limited, has reaffirmed its leadership position in the advertising landscape in Nigeria as it emerged the overall best creative agency at the just concluded Lagos Advertising Ideas Festival in Lagos.
Noah’s Ark, unarguably the best creative agency in Nigeria was announced as winner after beating DDB and X3M Ideas which emerged runners-up on the medal table.
The highpoint of the event came when Noah’s Ark carted home the coveted prize by winning the only Grand Prix for “Lost”, its much acclaimed commercial for Airtel, a repeat of what had happened in the 2015 edition of the award. With this development, Noah’s Ark is now the only agency in Nigeria that has won the LAIF Grand Prix back-to-back. To lead the medals table, Noah’s Ark won 1 grand prix, 6 gold, 9 silver and 8 bronze.
Some of the campaigns that won awards for the agency include Airtel Lost, Three Crowns Fitness Challenge, Airtel’s 10X and many others.
Speaking on the remarkable feat, the MD/Chief Creative Officer of Noah’s Ark Communications Limited, Lanre Adisa, who recently marked his 50th birthday described the achievement as a symbolic milestone, which he noted, has come as the best birthday gift he could ever have wished for.
Adisa described the achievement as a big milestone for the agency, noting that the success would not have happened without the support of the clients who were willing to accept market-changing creative ideas.
Commenting on the successful outing, the Executive Creative Director of the agency, Abolaji Alausa, described the feat as a product of immense support from clients who have done well to hold the agency to the highest standard.
LAIF, a brainchild of Association of Advertising Agencies of Nigeria, (AAAN) is a platform that seeks to recognize creative excellence, improve the quality of creativity and promote the spirit of healthy competition in the Nigerian dvertising industry.
Other winners on the medal table include Leo Burnet, Up in the Sky, SO&U, 141 Worldwide, 7even Interactive.