Perceived convenience, comfort drive millennials to shopping malls

by | March 2, 2017 12:41 am

It was a particularly sunny day, the kind of solar intensity, accompanied by discomforting tropical heat typical of the dry season in many parts of Nigeria; Ndidiamaka, a 24 year-old 300 level student of Psychology at the University of Lagos, needed to go out and shop for the weekend. Ndidi is atypical in the sense…

This content is for Standard & Premium Digital Subscribers only.
Log In Subscribe