Seven Up’s margin shrinks on intense competition and rising costs

Seven Up’s margin shrinks on intense competition and rising costs

Seven Up Bottling Plc’s margins shrank as the Nigerian beverage producer was confronted with higher production costs and increasing competition. For the half year ended September 2017, Seven Up’s gross margin fell to 15.91 percent from 18.86 percent the previous year. Gross margins a measure of profitability, is a company’s total sales revenue minus its…

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