Ahead of its 2020 business growth transformation and plan hinged on providing efficient and reliable pension service in Nigeria, Sigma Pension has appointed Mark Collier to lead its board.
Mark Collier’s appointment has come at a time of the implementation of the organisation’s strategic business objective for 2020 which heralds a firm outlook for business growth and transformation.
Collier has been a Non-Executive Board member of the Company for over two (2) years, and his appointment as Chairman provides continuity in the newly restructured Board of the Company as it seeks to build and take advantage of new and developing opportunities.
Mark Collier is a highly experienced Non-Executive Director, entrepreneur and business leader with an extensive international track record in both developing and building winning financial services companies. He has a rare mix of business, strategic, sales and marketing, people and financial management skills.
In 2017, the Company took strategic measures to enhance the overall brand perception by completely changing the brand’s identity. The Company unveiled a new logo and new brand elements which showcase a futuristic approach to business operations. The company also launched social media drive across all media platforms as well as a digital platform, “The Sigma Clique” for young entrepreneurs. These initiatives are targeted towards reaching out to the teeming population of young IT savvy Nigerian youths. As a result, the Company’s online fan-base increased by over 2,000 percent at the end of 2017.
Dave Uduanu, managing director/CEO of the Company attributed the past years’ success to the refreshment of the new brand identity and the renewed commitment of the company towards demonstrating the core values of Teamwork, Leadership and Competence.
He said, “We believe in strong work ethics, extremely high professional standards and excellent delivery of our brand promise. We are set to change the narrative of pension business in Nigeria. This is evident in the recognition of Sigma Pensions by the London Stock Exchange (LSE) as one of the fastest growing companies in Africa. From the moment a contributor registers with Sigma Pensions until retirement, we never stop working tirelessly for you”.