Spotlight on the Trouble With CMOs: Reflections of a 6-Time CMO

Spotlight on the Trouble With CMOs: Reflections of a 6-Time CMO

Joe Tripodi was appointed to the top marketing job at MasterCard in 1989 and since then has served as the chief marketing officer of Seagram’s, the Bank of New York, Allstate, Coca-Cola and Subway. He spoke with Harvard Business Review about the evolution and particular challenges of the job. Q: How has the chief marketing officer’s role changed…

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