Taste, price drive consumer choice of bottle water

by | January 18, 2018 3:20 am



When thirsty, a number of reasons drive consumers’ decision to part with N50-150 for a bottle of “purified” water. From the name on the pep bottle, to the price tag, and urgency all contributes to consumers decision making process. Over the last few years, the growing bottle water choice is increasingly gaining momentum representing an…

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