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Emerging markets drive global mobile phone sales
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In the fourth quarter of 2007, well over 330 million mobile phones were shipped worldwide which is up by 13 percent year-over-year.
According to Strategic Analytics forecasts 1.24 billion mobile phones will be sold globally this year, up 10 percent from the 1.12 billion shipped in 2007 as emerging nations will continue to drive shipment while the western markets will remain sluggish in 2008.
Figures from Strategy Analytics indicates that demand remained strong in emerging markets during the quarter with sales proving to be particularly buoyant in Africa.
The latest data reveals that Nokia sold 134 million handsets for a record 40 percent market share with strong sales in Africa and the Middle East.
Samsung ended the fourth quarter with 14 percent market share with sales of 46 million handset and growth three times faster than industry average.
The company saw WCDMA handset shipment surge to 7.3 million which in turn has helped its operating margin to grow to 11 percent in the fourth quarter, from eight percent a year earlier.
Last year was a troubled year for Motorola as market outlook remained dim, according to Strategy Analytics. The mobile manufacturer saw shipment fall tremendously by 38 percent over the year and it currently has market share of 12 percent.
During the fourth quarter it shipped 40 million handsets, down from 65.7 million for the same period in 2006.
Strategic Analytics claims that Motorola’s device portfolio remains weak: meaning that the pain is likely to continue for the company into the second half of 2008, unless it can come up with another spectacular design.
However, Sony Ericsson sold 30.8 million handset during the fourth quarter leaving it with 9.3 percent market share.
Its annual growth rate has plunged from 64 percent to 18 percent in just nine months as improved 3G handsets and better sub-branding from Samsung, LG and Nokia impact on the firm.
Rounding out the top five mobile manufacturers in LG Electronics which sold 23.7 million mobile phones in the forth quarter, up 39 percent from 17 million a year ago.
Ending the quarter with 7.2 percent market share, shipments and profits have been driven by an improved feature phone portfolio, such as the Chocolate and Viewty models.
Meanwhile, new entrant Apple came in slightly below expectations, shipping 2.3 million units in the fourth quarter to give it a 0.6 percent worldwide share.
According to Strategic Analytics forecasts 1.24 billion mobile phones will be sold globally this year, up 10 percent from the 1.12 billion shipped in 2007 as emerging nations will continue to drive shipment while the western markets will remain sluggish in 2008.
Figures from Strategy Analytics indicates that demand remained strong in emerging markets during the quarter with sales proving to be particularly buoyant in Africa.
The latest data reveals that Nokia sold 134 million handsets for a record 40 percent market share with strong sales in Africa and the Middle East.
Samsung ended the fourth quarter with 14 percent market share with sales of 46 million handset and growth three times faster than industry average.
The company saw WCDMA handset shipment surge to 7.3 million which in turn has helped its operating margin to grow to 11 percent in the fourth quarter, from eight percent a year earlier.
Last year was a troubled year for Motorola as market outlook remained dim, according to Strategy Analytics. The mobile manufacturer saw shipment fall tremendously by 38 percent over the year and it currently has market share of 12 percent.
During the fourth quarter it shipped 40 million handsets, down from 65.7 million for the same period in 2006.
Strategic Analytics claims that Motorola’s device portfolio remains weak: meaning that the pain is likely to continue for the company into the second half of 2008, unless it can come up with another spectacular design.
However, Sony Ericsson sold 30.8 million handset during the fourth quarter leaving it with 9.3 percent market share.
Its annual growth rate has plunged from 64 percent to 18 percent in just nine months as improved 3G handsets and better sub-branding from Samsung, LG and Nokia impact on the firm.
Rounding out the top five mobile manufacturers in LG Electronics which sold 23.7 million mobile phones in the forth quarter, up 39 percent from 17 million a year ago.
Ending the quarter with 7.2 percent market share, shipments and profits have been driven by an improved feature phone portfolio, such as the Chocolate and Viewty models.
Meanwhile, new entrant Apple came in slightly below expectations, shipping 2.3 million units in the fourth quarter to give it a 0.6 percent worldwide share.
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