Why weight watchers can’t ignore the call to go ‘free’

Why weight watchers can’t ignore the call to go ‘free’

Free” product competition strikes again, and the latest casualty is Weight Watchers, whose CEO recently left the company in the midst of an onslaught by free weight-loss and fitness apps. Finding a killer strategy under these circumstances can be an elusive quest, as Weight Watchers has clearly discovered. In response, most companies hunker down and…

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