Why weight watchers can’t ignore the call to go ‘free’

by | August 14, 2013 10:12 am

Free” product competition strikes again, and the latest casualty is Weight Watchers, whose CEO recently left the company in the midst of an onslaught by free weight-loss and fitness apps. Finding a killer strategy under these circumstances can be an elusive quest, as Weight Watchers has clearly discovered. In response, most companies hunker down and…

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