Accountability, transparency in media-spend a global challenge, says David Okeme

Accountability, transparency in media-spend a global challenge, says David Okeme

The brand management business has indeed faced myriads of challenges in recent times. Some of these ranged from poor consumer purchasing power and the unresolved issue of unsold inventories as the nation recently grappled with the problem of economic recession. As if these were not enough, the marketing, media and advertising industry in the country…

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