Advertising industry relies on political campaigns, budget for live support in 2018

by | January 2, 2018 1:57 am

The operating environment in the outgoing 2017 was really tough and challenging for Nigeria’s marketing communication industry but some of the operators are hoping on political campaigns preceding 2019 elections and the possible full implementation of 2018 budget as succour. In 2017, many companies who were hit by recession and other economic challenges tuned down…

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