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Brands & Advertising

Fidson targets future brand ambassadors
by admin

Many parents and children may not know the importance of...

CSR: Sustainability is business itself – Etisalat CEO
by admin

Corporate social responsibility (CSR) initiatives can only make the desired...

Maltina in experiential marketing to resonate with families
by HOPE AKPOROWHE

In what is bound to be a very exciting year...

Experiential marketers plan new face for industry
by Editor

Integrated Marketing Communication sector mid last week witnessed the birth...

Emotions in Legend Dubai consumer promo
by Editor

The Legend Extra Stout National Consumer Promotion may have ended,...

Media buyers need to look beyond the click in digital buys
by Editor

Digital advertising will not get the respect it deserves in...

Glo strengthens portability campaign, unveils star-studded music video
by DANIEL OBI

Glo has added colour to the ongoing campaign by various...

CSR: 8 banks spend N1.9bn to make social impact
by DANIEL OBI

A total of N1.869 billion was spent by eight Nigerian...

ADVAN set to advance marketing, holds marketers’ evening
by Editor

The Advertisers’ Association of Nigeria (ADVAN) has concluded plans to...

Advertising body tasked on methods to communicate government programmes
by Editor

The Association of Advertising Agencies of Nigeria, (AAAN) has been...

‘Delayed payment schemes to agencies self-serving, damaging’
by Editor

In the “Popeye” cartoons, a character named Wimpy was famous...

TVC: Etisalat goes for another brand ambassador
by Editor

The television audience in Nigeria appears to be enjoying the...