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Brands & Advertising

More marketers miss opportunity to boost brand effectiveness
by Daniel Obi

Kantar Millward Brown has released a new study that examines...

NOVELPOTTA Y&R, rebrands to Y&R Lagos
by Daniel Obi

NOVELPOTTA Y&R, one of the  integrated marketing communications firms in...

PRCAN partners Pan Atlantic University on capacity building
by Daniel Obi

The Public Relations Consultants Association of Nigeria (PRCAN) has signed...

Marketers need creative approaches, insight to ignite consumer spending 2018
by Daniel Obi

Marketing and communication departments of various manufacturing and trade companies...

Spectranet committed to deepening Nigeria’s broadband penetration, but highlights obstacles
by Daniel Obi

Management of Spectranet, major internet high speed service provider in...

Lanre Adisa announced as first Jury President for Pitcher Awards
by Daniel Obi

The organizers of the Pitcher Awards and Cannes Lions Official...

Use Nigerian communications consultants to frame economic narratives, FG told
by Daniel Obi

The Federal Government has been called upon to use Nigerian...

Nigerian creative agencies are close to clinching Cannes Lions Gold – Babaeko
by Editor

X3M is advertising creative powerhouse. Its CEO, Steve Babaeko who...

Advertising industry relies on political campaigns, budget for live support in 2018
by Daniel Obi

The operating environment in the outgoing 2017 was really tough...

Analysts forecast 2018 digital trends
by Daniel Obi

Analysts and stakeholders from various industries recently converged on this...

Kantar Millward Brown predicts changes in digital advertising ecosystem in 2018
by Editor

Kantar Millward Brown, a global research agency that assists businesses...

Digital marketing expert unveils ‘Cash Your Passion’ entrepreneurship book
by Editor

Digital media expert and motivational speaker, Lynda Omerekpe has unveiled...