Cold Stone Creamery marks 5years with Take5 campaign
After five years of operating in Nigeria with 23 successful stores in Lagos, Ibadan, Abuja and Uyo, Cold Stone Creamery appreciated Nigerians with series of events, giveaways and giveback in its ‘Take5 Campaign’.
Shedding more light on the concept of the campaign, Timilehin Lajubutu, marketing coordinator of the brand said: “the Take5 campaign is one that invites Nigerians to literarily take a five-minute break away from the hustle and bustle of life, to indulge, be happy and even make the world a better place by giving back.”
She added that the anniversary campaign stretches throughout the month of September with a series of online and offline activities.
“We already kicked off with our five Nigerian inspired ice creams flavours like Scented Leaf, Orijin Coconut, Chocolate Chilli, Zobo and Suya flavours. This is our way of saying thank you to a country that has shown us so much love,” Lajubutu said.
As a brand passionate about children, Cold Stone Creamery Nigeria partnered with Sum to School as part of its corporate social responsibility (CSR) programmes to give hope and smiles to children living in slums.
Amalia Sebakunzi, marketing director of Eat ‘N’ Go (Master Franchisees of Cold Stone Creamery Nigeria) said: “our passion for children and education birthed the Take5 for Literacy aspect of the campaign. We are partnering with Slum to School to achieve their target of sending over 300 children from the Makoko and Tarkwa Bay slum to school this year.”
Meanwhile Cold Stone Creamery Nigeria will also be rewarding customers on their online platforms and in-stores nationwide. The giveaways are at its peak during the anniversary week which is from Monday the 18th to Sunday 24th of September.
According to Lajubutu, “With our online competition, customers stand a chance to win ice cream for a year and this week, we would be randomly storming our stores nationwide and paying for the treats of all those found in our stores at the pre-announced time.”
According to Lajubutu, Cold Stone Creamery, like any other business, has faced its own challenges, but the warn reception and patronage of Nigerians, even during peak of the recession is worth it all.
She added that the month-long campaign will be brought to an end with an anniversary party for loyal customers and media influencers slated for the end of September.
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