Survey highlights health communication defects among teenage market segment

by Caleb Ojewale

April 27, 2016 | 12:00 am
  |     |     |   Start Conversation

A study commissioned by Heartwells complimentary services has revealed that teenagers accept change and adapt quickly hence the need for behavioral change communication (BCC) in helping them make the best decisions in terms of hygiene and even food items to be purchased for consumption.

Ogbonnaya Igbokwe, CEO of Heartwells Group while speaking with BusinessDay describes the project as an eye-opener into the knowledge and attitudes of teenage students, giving an insight as to how companies can better package their product offerings to achieve better patronage. The heath benefits from findings of the study have also been of significance.

A follow up study is to be executed this year with the company securing approval from the Lagos state ministry of health, with a projection to cover all education districts in the state and generate more comprehensive data which market players and stakeholders in the health sector will find invaluable.

“Knowing the habits and preferences of teens can help a great deal in planning health communication efforts for them.  Great efforts must be made to ensure that the message is relevant to the lifestyle of the students and that the media used to convey them resonate with them and their peers,” reads part of the survey’s findings.

The report also revealed that “only about 53.6% of the students wash their hands often daily, and this is not encouraging. We can also deduce that tendency from the statistics of respondents who wash their hands after using the toilet which is 49.6%.  This poor disposition has to be checked especially to guard against diseases including the deadly Ebola virus.

“Students totally agree that fruits are good to the body, but scored only 50.1% in ensuring that they wash their fruits first before eating them, and this makes them very prone to contacting such health issues as diarrhea, cholera and so on.”

Although all the students know about worms living in the body, only 93.6% admitted to taking anti-helmetic or warm expellers. Yet, those who use it at least, once a year are rated 49.7%, suggesting that more than 50% do not adhere to de-warming as regularly as they should. This places a burden on teachers to communicate such reminders to students or their parents during PTA meetings.

Heartwells complimentary services limited is a company positioned to provide complimentary healthcare solutions that ensure Nigerians have access to adequate and affordable healthcare services. It provides a platform that enables parties in the healthcare industry to effectively apply their resources in providing adequate and affordable healthcare to Nigerian citizens, leveraging on technology, and existing structures within the healthcare system.


Caleb Ojewale

by Caleb Ojewale

April 27, 2016 | 12:00 am
  |     |     |   Start Conversation

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