Unilever prepares for competitive business environment
Unilever Nigeria Plc is gearing up for what it said will be a competitive business environment in 2013 as the consumer goods company tightens its relationship with its trade partners.
According to Thabo Mabe, the managing director of Unilever who spoke at 2013 Customers Forum of the company in Lagos recently, the tough business environment is predicated on global economic conditions.
On how the company plans to guard its loins, Mabe said within the year, the company will engage in activities that will further push the company’s products thereby giving the company the opportunity of measuring up with its values of winning store-by store, channel-by-channel and customer -by- customer.
“We deliver the best we can do, customers will vote for us with their Naira and of course those that like it will also vote. And at the end of the day, it is about who gives the best to Nigerian consumers, they will be the one to protect our market share.”
Unilever which has been in the Nigerian market since April, 1923 and became a public limited liability company quoted on the Nigerian Stock Exchange since 1973 has continuously equipped itself and empowered its staff for competitive environment in the marketplace.
“Check through our performance, our share price has gone up from N18.5 to about N47 per share, that is more than double the share price,” Mabe said
The customers’ forum was designed to appreciate Unilever distributors nationwide who performed exceptionally in 2012.
“The programme is to say to our customers you have done a good job, these guys who go out during the rainy season, during flooding, during the northern crises, they continue to go and sell, it is exciting to us, that our northern region has recorded the best growth. That is an exciting time for us to celebrate,” the CEO said.
He further said, “the uniqueness of the programme is about celebrating with all of our customers, the way they have transformed our business within the period of two years. We have done this together. This is about how we will prepare for 2013 and this is how we prepare ourselves in this more volatile business world”.
The managing director was equally delighted that throughout the tough times in Northern market, Unilever never lost a staff. At the forum, the Northern trade partners emerged tops.
Thabo also said that the long-term success of Unilever business stems from the strong relationship with the consumers based on the deep roots in the local cultures and markets, creating products that help them to ‘feel good, look good and get more out of life’ and the total commitment to exceptional standards of performance and productivity.
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