Brands & Advertising
Indomie bags ‘brand of the year’ award at LCCI awards 2017
In recognition of business resilience and excellence despite the harsh operating business environment in the country, the Lagos Chamber of Commerce and Industry (LCCI) has conferred ‘Brand of The Year’ Award to Nigeria’s leading noodles brand, Indomie Instant noodles at the just concluded LCCI Commerce and Industry Awards 2017, which took place at the Oriental Hotel, Lagos, recently.
The objective of the yearly Award is to recognize, promote and celebrate private and public institutions operating in Nigeria for best business practices, growth through innovations, business sustainability and positive impact on the people and society.
Receiving the award on behalf of Indomie, Group Head, Public Relations, Dufil Prima Foods Plc, Ashiwaju Temitope, according to a statement, thanked the organizers of the award, saying it was an honour to be recognized as the Brand of the Year. According to him, “We are honoured as a brand to have won this prestigious award and this is to further attest to the fact that Indomie Instant Noodles is not just the leading Nigerian noodles brand but also the most preferred instant noodles in homes and everywhere noodles is consumed.”
Ashiwaju further expressed that “Consumers remain the focus of our business and Indomie will continue to give them value for money through our innovative products which consumers have come to know us for over the years in order to meet their daily needs.”
Presenting the award to the company, The President of the Lagos Chamber of Commerce and Industry, Nike Akande said Indomie won the award because the brand has made significant contributions to the advancement of the Nigerian economy especially for its impact on the country’s culinary landscape and has also consistently delivered on its brand promise and quality.
“Indomie ventured into the Nigerian market in 1988, when most brands were looking for the easiest investment points in the world and single-handedly and consistently built the massive demand in the noodles market that every other noodles brand is riding on today. The market domination Indomie is enjoying is due to hard work, innovative offerings and believe in the Nigerian entity.” She said.
The LCCI Commerce and Industry Awards pride itself as a credible platform where winners emerge through a painstaking selection process from hundreds of entries supported by robust research and market intelligence.
The 2017 edition is unique with the introduction of an award icon, the ‘Manilla’, which was originally used as an ornament but later adopted as a local trade currency in the 16th century as a means of exchange in Lagos and other coastal areas in West Africa.
The award had in attendance representatives of Lagos State Governor, Senate President, Speaker of House of Representative, Representative Ooni of Ife and many other Captains of Industry and VIPs.
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