Brands & Advertising
Indomie engages Nigerian youth on promoting peaceful co-existence
In commemoration of the 2017 International Youth Day (IYD), Dufil Prima Foods Plc, maker of Indomie noodles celebrated young Nigerians in different tertiary institutions across the country and charged them to continue to engage in activities that will promote peace and development for the nation.
The International Youth Day is a day set apart not only to celebrate the strength and vibrancy of young people but also to draw attention and address social issues affecting the youth globally. The theme for the International Youth Day 2017 was ‘Youth Building Peace.’
Speaking at the University of Lagos event, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, Tope Ashiwaju said in a statement the brand will continue to explore avenues to engage and empower the Nigerian youth towards positive adventures that will foster national unity and development. According to him, “We will at all times champion the cause of the youth in ways that will bring advancement and development to the country, and by so doing we will encourage and empower them to be productive to the society at large.”
Ashiwaju also revealed that Indomie as a brand has been able to provide ample opportunities to young people in tertiary schools by giving them an effective and constructive participatory platform in the society with the Indomie Campus Ambassador Scheme. He added that the IYD Peace Meet Up was staged as a platform for the young minds to further showcase themselves and their skills.
Also speaking at the Lagos event, astute motivational speaker, Dayo Israel talked about how he beat many odds to become someone highly sought after by many world leaders and business executives. He admonished students to know their worth and follow through with their dreams and convictions, not allowing situations and circumstances stop them or slow them down in the pursuit of their goals.
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